Nuggets from my May 22-31 2009 tweetstream

The biggest highlight for me was the brief dialogue with Ted Murphy about how his company’s “Sponsored Conversations” product was just a tempting tactical cop-out for brands that don’t invest strategically in developing a community and having authentic conversations within it. Then later that day, I saw Mike Arrington’s tweet about “SeaWorld commits brand suicide” via one of the sponsored bloggers affiliated with Murphy’s company. Oh, the irony! :-)

Enjoy...

Sun May 31 18:50:15 IMHO, Holy Trinity = Father+Child(ren)+Mother. & Holy "Spirit" is what parents can create & impart on their kids vs rely/wait on "Mystery."
Sat May 30 17:00:37 Discovery & Ambient Awareness: Tools, Techniques, Processes http://bit.ly/A52wR (by @mwalsh) [Gr8 pts but IMHO: goal = Contextual Awareness]
Sat May 30 00:25:37 Games: Another reason why Twitter needs filters http://bit.ly/ShFV3 (by @eldon) [Yup, like I said in my prev tweet: http://bit.ly/80pK3]
Sat May 30 00:19:54 #Spymaster: Twitter Game That Will Assassinate Your Time http://bit.ly/iuAPo [Twitter srsly needs a "block this #hashtag" feature!]
Sat May 30 00:14:15 Wow! MS HealthVault private community sites for consumers (http://bit.ly/TfqcZ) & partners (http://bit.ly/wDVF3) - powered by Telligent!
Fri May 29 23:38:09 "Pay w/ Facebook" Is In The Wild http://bit.ly/udrfO (by @Parislemon) [Socnet/community becomes marketplace/currency w/ FB taking a "vig"!]
Fri May 29 22:09:29 Without measurement, intranets languish http://bit.ly/KMroi (Yup, just like what I said: http://bit.ly/va46i & http://bit.ly/5xfyQ)
Fri May 29 21:30:43 Time for $MSFT to Face Reality abt Search/Internet http://bit.ly/vKkxf (by @hblodget) [Huh? It's huge future $$$, so they must keep at it.]
Fri May 29 21:14:44 Bing Will Change Face of Search http://bit.ly/73ZYW (via @MarkAPatten) [Gr8 pts re impact 2 SEO. Quality content & microformats will b key!]
Fri May 29 20:34:19 "When I was young, I could remember anything, whether happened or not. As I got older, I'd remember only things that didn't happen." -MT :-)
Fri May 29 19:57:12 MS Bing "decision engine" is not Google killer http://bit.ly/IrWjF (by @charleneli) [Don't need 2kill current enemy 2win next battle! :-)]
Fri May 29 19:36:20 If u want accurate B2B profiling based on actual activities & interactions, then implement an online community w/ deep/rich analytics. :-)
Fri May 29 19:33:22 Forrester B2B Social Technographics Profile [Guestimate] Tool (http://bit.ly/EpzmT) based on research (http://bit.ly/jDcKJ). See nxt tweet!
Fri May 29 17:00:41 You Can't Build a Business Case for Social Software http://bit.ly/La4ds [Need to append "Unless You Can Define&Justify the Apps" to title!]
Fri May 29 16:27:07 "content is king" -> "audience as kingdom" http://bit.ly/47e1LC [Duh! Plus "community as village" & "castle(s) for MVP/VIPs" :-)]
Fri May 29 16:20:52 How Ford made me reconsider my auto buying habits http://bit.ly/jZYkt (by @patrickbyers) [Gr8 read! NOT "sponsored convo" from what I see.]
Fri May 29 00:20:06 Microsoft @bing = http://decisionengine.com = better than just search engine (a.k.a. Google) [Finally! It's actually starting 2make sense!]
Fri May 29 00:10:53 Next Disruptive Layer On Internet Stack http://bit.ly/2fxBc (by @georgedearing per @fredwilson) [Agreed: Aggregation+Filtering+Ranking=NBT!]
Fri May 29 00:03:06 But don't focus just on Customer Svc http://bit.ly/4EHuk [Must think/plan/implement/grow/measure your online community holistically!]
Thu May 28 23:59:26 Customer service is the new mktg http://bit.ly/h0gXr (by @mattrhodes) [Not new - see Nordstrom. Just finally caught up in *online* space!]
Thu May 28 23:53:28 More BizNet Design Principles: Multidisciplinary (x-org&func), Motivational (intuitive value&rewards), Integrated (not silo'd), Extensible.
Thu May 28 23:30:32 BizNet Design Principles: Social, Collaborative, Distributed, Iterative. [Yes! Affirms my "Social != Everything" post: http://bit.ly/xP8WV]
Thu May 28 23:06:04 Gazing into the Twitterverse: a map of Twitter apps http://bit.ly/ogwkT (by @briansolis) [Amazing what a svc w/ simple open API can beget!]
Thu May 28 18:00:55 Several must-read Dell presos abt social media strategy&use @SlideShare: http://bit.ly/QQgJy [V-honored to have them as Telligent customer!]
Thu May 28 17:31:23 Google Wave http://bit.ly/XEezj (via @arislemon & @timoreilly) [Next.Killer.App! Integrating best of forums/wikis/IM into unified web tool!]
Thu May 28 17:30:53 The @ArthurKadeInc Project http://bit.ly/13Bnwq [Oh hell, this cat is for real?! Well, at least he's much more entertaining than @1938media]
Thu May 28 17:04:31 Social Intelligence & Biology of Leadership http://bit.ly/ACRsL [IMHO, why whom u follow on Twitter matters much more than who follows u.]
Thu May 28 17:00:58 #E20 Isn't a Checklist http://bit.ly/ltqVO (by @rotkapchen) [V-insightful frm biz perspective. But there needs 2b checklist at some pt. :-)]
Thu May 28 17:00:45 Social Media ROI Calculator http://bit.ly/GGT40 (by @oxclove via @PaulDunay @BrandAide) [Looks reasonable 2me but need 2see validation.]
Thu May 28 16:55:26 Knowledge Management #E20 Style -in 3 Parts http://bit.ly/tjznE (by @frankx) [Spot on re: what & why but not enuf details on how & metrics.]
Thu May 28 16:44:48 Coming up: (social) renaissance for Business Intelligence http://bit.ly/YBAku (by @oscarberg) [Spot on! I'll blog my thoughts abt it soon!]
Thu May 28 01:26:10 Only vision of future Web I currently believe in is by @novaspivack - http://bit.ly/DK7Kf & http://bit.ly/XCLNM - all else is hype, IMHO.
Thu May 28 01:21:47 @ConversationAge @GeorgeDearing No, Web 3.0 is what ppl say when they don't understand full extent of Web 2.0. See http://bit.ly/DK7Kf
Thu May 28 00:11:15 8 Competencies of Community Maturity Model http://bit.ly/Pi1cD (by @rhappe) [Best of L200 presos I've seen tho orgs r hungry for L300 info.]
Wed May 27 23:17:43 Good assessment of Microsoft/Telligent/speakTECH "Social Enterprise Alliance" http://bit.ly/fGA3n (by RedmondMag via @affiliategenius)
Wed May 27 21:01:29 Fallacy of "Don't Be Stupid" SM Policy http://sn.im/iw8kf (via @cindyalvarez) [Agreed - cuz "be smart (w/ purpose)" != "don't be stupid"]
Wed May 27 20:24:53 Building Your Brand Ambassador Program http://bit.ly/rZ18C (by @chris_bailey) [Must watch 4orgs thinking abt wasting $ on Sponsored Convos.]
Wed May 27 20:13:53 Dear brands: What kind of relationship r u ready for? http://bit.ly/RxIYW (by @iamseanmcdonald) [Ambassadorship FTW! Sponsored Convos suck!]
Wed May 27 18:50:02 Return On Investment in Interaction (ROII) http://bit.ly/xcvtk (by @jonhusband) [Network type/size metrics not enuf. Also need user types!]
Wed May 27 17:11:38 Future is ChicagoNow http://bit.ly/66pg8 (by @pottsmark) [Only if it becomes full community vs just blogs. C: http://atlinsider.atlanta.net]
Wed May 27 16:55:33 Best, Worst & Future Email List-Growth Tactics | "Mobile Capture, SocNet Sharing Rising Quickly" http://bit.ly/58czP [Key: Community! :-)]
Wed May 27 16:52:21 @johnstack @GeorgeDearing Consumers want 2b more social while workers want 2b more collaborative. Convergence will come: http://bit.ly/xP8WV
Wed May 27 16:48:04 @johnstack @GeorgeDearing IMHO, "Social Computing++" enabled by Web 2.0 while "Collaborative Computing++" enabled by #E20. Similar but diff.
Wed May 27 16:45:02 What Is NPV Of Social Networking? http://bit.ly/1ub0Tb (by @jderagon) [Wrong approach cuz no diff from email, phonecalls, T&E w/ customers!]
Wed May 27 16:38:14 Customer satisfaction still matters more than discounts http://tinyurl.com/ra92bd (via @MSretail) [Why community support/engagement is key!]
Wed May 27 16:28:03 Prime eg of integrated mktg/community site that Microsoft/Telligent/SpeakTech alliance http://bit.ly/6Akyi can deliver: http://bit.ly/QMDia
Wed May 27 16:19:19 Microsoft Announces Social Enterprise Alliance w/ @Telligent & @speakTECH for "best-of-all-worlds customer communities" http://bit.ly/6Akyi
Wed May 27 16:12:45 "To be successful, mktrs must utilize variety of channels 2create meaningful dialogue." http://bit.ly/ZOX70 (by @MariaBailey) [Agreed 110%]
Tue May 26 20:47:37 9 worst social media FAILs of 2009 http://bit.ly/622Dx (by @mediaphyter) [Whopper Sacrifice was FAIL for Facebook more so than Burger King!]
Tue May 26 19:02:37 @Bob_Thompson For lack of better term, I'm using "modern business life cycle" & #E20 as memes 4what orgs need 2do/2become in Web 2.0 era.
Tue May 26 19:00:27 @Bob_Thompson Not sure what right/best term is (yet), but I don't believe "social" is it based on my convos w/ many (big & small) orgs.
Tue May 26 17:15:06 Groundswell of Social Media Backlash http://bit.ly/vvutJ (by @olivermarks) [Tools will get abused. Hammers can kill vs just for nails. :-)]
Tue May 26 17:00:04 Online Brand Hijacking Worries 29.5% of Mkters http://bit.ly/qoTNz [Why brands must invest++ in online communities/ambassadors/advocates!]
Tue May 26 16:58:02 Amused w/ recent social media backlash (http://bit.ly/129aR3). I guess ppl realizing being social costs time esp w/ ever increasing noise.
Tue May 26 16:49:05 Beware Social Media Mktg Myths http://bit.ly/eQmZm (by @genemarks via @amandachapel) [Agreed: http://bit.ly/xP8WV & http://bit.ly/14MsBx]
Tue May 26 16:27:24 @bob_thompson Moreover, "social" much more impactful as mindset than tools. Hence, "social" prefix for biz & sw will be redundant in ~3 yrs.
Tue May 26 16:17:23 @bob_thompson IMHO, settling on "social business" is the true wimp out cuz it's just 1 aspect of modern biz life cycle: http://bit.ly/xP8WV
Tue May 26 03:30:16 California's total suckage in edu policy & schools (http://bit.ly/15aEMK) is a key reason why wife&I are hesitant 2move bk w/in nxt few yrs.
Tue May 26 00:40:18 Gr8 time @ Snoqualmie Falls! Postcard http://twitpic.com/5yo5n - Photosynths http://bit.ly/QzJed | http://bit.ly/hpWay | http://bit.ly/taV2G
Sun May 24 18:29:58 #3drunkwords Twitter demographics diversifying. :-)
Sun May 24 18:22:06 http://twitpic.com/5v2o5 - All 3 kids swinging on their own. Not long ago, they couldn't even get on the thing. How fast they've grown!
Fri May 22 23:54:15 SeaWorld commits brand suicide http://bit.ly/12tC7X (via @arrington) [Worth a self-RT cuz it just made my wkend! :-) Fake Authentic = FAIL]
Fri May 22 23:27:34 Final thought ahead of long holiday wkend: Analytics = Key to transforming community into marketplace. Overview: http://bit.ly/1560mP
Fri May 22 22:03:34 Is it me or do blog posts w/ >3 paragraphs seem just too long these days? Yeah, they really distract my continuous partial attention. :-)
Fri May 22 20:41:43 Ingenious! http://bit.ly/XGo1 -mktg that helps ppl assess who their Real friends r! Like Whopper Sacrifice campaign: http://bit.ly/1418As
Fri May 22 19:42:03 Do Friends Influence Purchases in Social Network? http://bit.ly/VTQ0N (via @RevzNexus) [V-enlightening. Must read! Why analytics r key++!]
Fri May 22 19:31:23 In case ur wondering why I say "Real Authentic" - cuz there's "Fake Authentic" (a.k.a. "Sponsored"). Learn the diff at http://bit.ly/azKvy
Fri May 22 19:22:42 How 2do mtkg at low cost w/ social media [via Real Authentic Convos & Interactions] http://bit.ly/AsXeQ (by @leeaase via @mattrhodes)
Fri May 22 19:06:25 #followfriday #followreco @mattrhodes @cosmond @helentr @hollyseddon -all at FreshNetworks -providing gr8 tips abt social media & community.
Fri May 22 18:59:18 Community champs, actives & trolls http://bit.ly/iSd5a (by @hollyseddon) [Gr8 tips but need analytics (http://bit.ly/QvsUB) 2ID user types.]
Fri May 22 18:51:29 Alternative to Sponsored Convos: Having Authentic/Real Convos w/ influencers & so-called social media publishers. Free & more powerful!:-)
Fri May 22 18:39:55 http://tweetingtoohard.com/top "where self-important tweets get the recognition they deserve" - LMAO hilarious!
Fri May 22 18:36:17 @tedmurphy "100% of Fortune 500 on my side" - congrats! But doesn't mean they see it as strategic. I prefer 2b where puck is going. :-)
Fri May 22 18:29:19 @tedmurphy "You need both" - no, orgs must focus on sustainable community strategy. Everything else is supplementary/optional/distraction.
Fri May 22 18:25:21 @tedmurphy Achieving strategic objectives r never easy. :-) That's why tactical shortcuts ("cop-out" too harsh, sorry) like urs r tempting.
Fri May 22 18:05:45 I'll say again: SEO & Sponsored Convos r tactical cop-outs. Use this audience model (http://bit.ly/GWhbB) 2make strategic mktg investments.
Fri May 22 18:01:52 @tedmurphy "search advertising a tactical cop out" - yup, IMHO, brands should strategically invest in "organic ranking" via SM/community.
Fri May 22 17:32:25 10 Ways Twitter Completely Changed Sales Proc http://bit.ly/lVqjt (by @pkitano) [No it's just a channel! Must integrate it w/ collab model.]
Fri May 22 17:27:43 Modern Business Technology Ecosystem http://twitpic.com/5pays - complements these biz needs http://bit.ly/xP8WV - blog post coming soon!
Fri May 22 17:24:59 10 Ways CIOs Can [no, must] Communicate IT Business Value http://bit.ly/sRqvR [If any CIOs don't alrdy know/do these, they should be fired!]
Fri May 22 17:18:32 IDC: Time 2Get Srs Abt #E20 http://bit.ly/OBkcD (via @oscarberg) Watch talkin head for 6.5 mins or just look at:http://twitpic.com/5pays :-)
Fri May 22 17:00:24 Twitter Literacy http://bit.ly/ss50b (by @hrheingold) ["Successful use of Twitter comes down to tuning and feeding." - spot on!]
Fri May 22 16:57:01 @tedmurphy Yes, mkters need 2do whatever it takes to boost their KPIs, but I'm calling out Sponsored Convos 4what they r:tactical cop-outs.
Fri May 22 16:44:29 Twitter's Search Engine Is Very, Very Broken http://bit.ly/WOnrq (by @louisgray) [Agreed! Which is why I'm doing this: http://bit.ly/12Z9VT]
Fri May 22 16:40:19 Anti-Starbucks filmmakers hijack coffee company's own Twitter mktg campaign http://tinyurl.com/pzp2zw (by @simonowens) [Lesson for brands!]
Fri May 22 16:30:24 Sponsored Conversations http://bit.ly/CPxSw (by @tedmurphy via @chrisbrogan) [IMHO, SCs r cop-out 4not cultivating brand's own influencers.]
Fri May 22 01:31:49 RT @HungerPledge: Thx @Telligent @lliu @georgedearing for helping the #HungerPledge - http://tr.im/trdlv [V-honored 2b part of this cause!]
Fri May 22 00:11:35 ROI From Twitter: "Don't bother telling your CFO" http://tinyurl.com/r3txl8 [V-bad advice! Say it's like email/IM - key is in how u use it.]

Posted Jun 02 2009, 11:15 AM by Lawrence Liu

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