My social media data flow is just like Louis Gray’s, and the importance of taking an “omni media” approach

A couple of weeks ago, Louis Gray blogged about how to “Know and Master Your Social Media Data Flow” and showed the following diagram:

It resembles my own social media data flow with just a few slight differences:

• I use Diigo as my bookmarking tool (and I highly recommend it) rather than Delicious.
• I rarely use FriendFeed (due to lack of time rather than lack of want), so my 2-way arrow between FriendFeed and Twitter has a much bigger head pointing in FriendFeed’s direction.
• I don’t use FeedBlitz though after looking at it, I probably should.

Otherwise, my SM data flow is just like Louis’s. The primary benefit for me is that my content is exposed to various people on the networks or social media channel that they happen to be on. For instance, my “friends” on Facebook see my tweets (though many of whom probably would prefer not to, but they can filter me out if they like) without having to use Twitter. People, who subscribe to my blog, see just “Nuggets from my Tweetstream” posts instead of being overwhelmed by my entire tweetstream. And the crazies, who are stalking my every move, can monitor my FriendFeed stream, which is the “fire hose” through which practically all of my online activities are aggregated.

I’m highlighting all of this info as a blog entry because I’ve frequently tweeted about the importance of taking an “omni media” approach, and due to Twitter’s Search Suckage and 140 character limitation, I figured that it would be much easier to find and more effective to refer to this post later than finding and referencing one of my tweets like the one below:
 

By taking an “omni media” approach coupled with a community-to-network integration strategy, you can reach a much broader set of audiences than any particular media channel, social or otherwise, by itself. Hence, although a recent study revealed that “Young adults (18-24 years old) haven't warmed up to Twitter,” you need not worry because while only 22% surveyed use Twitter, a whopping 99% of them belong to social networks.