The "Queen" is Katie Delahaye Paine, who maintains a blog at http://www.kdpaine.blogs.com and publishes the boldly named The Measurement Standard Blog. The "Man" is Don Bartholomew, who maintains a blog at http://metricsman.wordpress.com. Both have been leading lights in establishing and evangelizing standards and practices for measuring the effectiveness of public relations activities and campaigns. I hope to meet up with them soon to discuss how their models, such as Don's Exposure-Influence-Action taxonomy shown below, can be extended to a broader set of metrics for online community, where an organization's goals go beyond just marketing but also include product development and customer support.
Posted
Oct 30 2008, 01:08 AM
by
Lawrence Liu